Writing without underlying context is a sea without water.
There has been an ever-growing demand for the art of expressing your creativity by penning them down into a collection of words. The evolution of utilising speech over sign language came into practice with the Neanderthals. Ever since the Neanderthal age, the human race has evolved colossally, using speech and script as a form of expression. Currently, content writing has gigantically taken over globally as no form of business or commerce can stand accomplished without using the power of content creation. Content is a broad term used for showcasing creativity and art, which is used for fetching engagement from all over the internet and social media. A business needs content to climb the stairs of establishment and retain the same by building a foundation for its brand name. This scenario is where content writing enters the room to lead budding commerce to grow and become the future marketing king.
According to the latest statistics, 68% of consumers have a more positive view of a brand after consuming that brand’s content. The age of marketing has undergone a revolution in the past few decades. From advertising in magazines and newspapers to tuning into social media to establish brand value, times sure have gone ahead with technology. The addition of the term “digital” changes the entire ballpark of devising marketing strategies and platform use. Digital marketing is the reincarnation of primitive marketing by utilising online platforms for building a brand presence. The age of reading numerous newspaper and magazine pamphlets and flyers are gone. A successful marketing campaign consists of building an audience over various social media and the internet. And devising these campaigns is strengthened by the art of content writing. The pillar of digital marketing is built by content writing. It is one of the crucial techniques of building and strengthening the connection between the audience and the brand. The strong urge to come back and check the website for the latest offers and updates is built by successful means of content creation.
Now, you must wonder what room of possibilities content writing consists of and how to crack the trick to climbing the steps to knock on the door of being a great content writer. Well, let us find out ahead, without any delay!
Why is Content Writing an essential part of your brand image in 2022?
Supreme quality content enables a plethora of opportunities and marketing options for an enterprise. Content writing can help provide detailed information about an enterprise’s offered services and products, proving why the enterprise is better than its competitors, to name a few. The following points will substantiate why content writing is crucial for every business in the current generation.
Sing songs of your brand
An enterprise cannot turn out to be one of the global giants overnight. Time is needed for creating awareness for an enterprise’s brand. It is necessary to let your customers know about the products your enterprise offers, such that they can be easily accessible for grabbing attention. Engaging content will lure the target audience to revisit your website to check out the latest updates. Several features such as newsletters, blogs, websites, and social media marketing help accelerate creating a brand presence. A highly relatable and non-spammy content will successfully bring more eyes to your website. But, brand awareness does not entirely depend upon the content relatability but also the consistency of the content creation.
Search Engine Optimisation is the key
A well-framed content is not enough to bring in more views. Climbing the ranks of google is necessary in order to be visible instantaneously in the search results. This is exactly where Search Engine Optimisation helps make content writing globally visible. The marketing game is crippled without well-optimised content. Search Engine Optimisation, commonly known as SEO, is the technique of magnifying the number of website visitors by guaranteeing that the site will climb up high on the list of search results produced by any search engine. This effective technique boosts the brands’ rankings on google and increases the possibility of receiving more views, followers, and website visits. The concept of SEO will be explained in detail as we move further.
Mastering the game of backlinks
If you are producing supreme quality, non-spammy and highly relatable content, then there are higher chances for your content to receive higher amounts of backlinks. Backlinks are hyperlinks that act as a connection between two different pages from separate websites. This helps enhance the web site’s credibility and helps you improve your Google Search Engine Results Page ranks, also known as SERP ranks. It is necessary to receive backlinks from different pages belonging to the same niche as yours. This will make the content more interactive and generate more healthy traffic of like-minded readers hailing from a similar community. Each backlink acts as a crucial vote for the content to pitch better in the election of content creation.
Explore the power of sharing
Every content writer firmly lives by the sole mantra, “Better the content, more the shares”. Content consumers never hesitate to share good quality content, especially in this era of digitisation where social media is the heart of all. Now, one might ask the hack to create shareable content. According to relevance, the high search volume keyword placement is the hack to it all. Good quality content consists of relevant keyword placement, attention seizing headlines, and intriguing opening and closing lines. These few segments increase the attention span of the readers. A fascinating blog post on Instagram or Facebook beholds the power of generating a curious audience base by receiving multiple shares. These pointers will help your content to stand out from the crowd.
Types of Content Writing
Blogs:
Blogs have always been an integral contribution made towards a companies’ rising virtual presence. According to recent marketing statistics, 55 per cent of marketers were observed to rank blog creation as a topmost priority in the domain of inbound marketing. Bloggers are considered thirteen times more plausible for generating a positive ROI. The well-performing blogs are statistically detected to be of a word length of 2250 to 2500 words. The primary reason behind the rising fame of long-form blogs is that high-quality content and the latest information are delivered to the audience. Make sure you use the relevant keywords to make your blog rank higher.
Technical Writing:
When I had my share with technical writing, it was a little challenging to grasp without intensive research and deliver the desired content. The fact about technical writing is that the writer should have accurate knowledge about the business and the offered products, their mechanism, and how it can fetch customers. This form of content writing is in heavy demand in the current market, making it an essential segment of a business’ marketing strategy. Keep carving your content into an approachable manner and educating the customer about your specifics.
Copywriting:
This form of content writing consists of framing product descriptions, sales collateral, and advertisements and emphasising conventional print media such as advertisement prints and infographics. Copywriters are proficient at framing catalogues, brochures, billboards, hoardings, and other forms of print media. It is imperative to understand that copywriting lays the foundation of a brand and certainly will be the introductory piece that the target audience will read.
Social Media Content:
Social media is the premium digital marketing platform as it is the main attraction point for the audience. According to the latest survey, over 40 per cent of the global population is active on social media. This makes social media the pop star of marketing. The presence of a business over various social media platforms such as Facebook, Instagram, LinkedIn, and Twitter, opens the gates for the target audience. You need to create relevant, quirky, concise, and informative content for social media as the audience is attracted to concise content there.
Ghost Writing:
Don’t worry! There are no supernatural implications made to the following form of content writing we will discuss. Ghostwriting involves developing content by one person but publishing the same under someone else’s name. It is a common way of publishing content developed by content writing agencies. This enables you to function under the CEOs of various companies and get paid handsomely for the same. Hence, it is necessary to digest as much knowledge as possible to deliver holistically informed client content.
Emails:
Constructing a persuasive email is a skill that requires convincing ability and to be precise yet add some savoury. This form of content writing attracts an oblivious audience to your brand. A significant part of the population regularly tunes in to their mails to acquire subject matter knowledge. Thus, feeding the population with new information about your brand requires consistency and intensive research. Try not to over-communicate and keep the central idea clear and brief. You should also make creative use of various subject lines as they are the first impression of your email. A strong Call-to-Action, commonly known as CTA, is necessary as it acts as the backbone of your email content.
Role of SEO in Content Writing
Search Engine Optimisation is the base on which the glorious empire of content writing and digital marketing is built. As discussed before, SEO is the sure-shot way of appearing in the top ranks of Google Search Engine Results Page. The concept revolves around creating brand awareness, traffic for your website, generating leads, and using Paid Per Clicks (PPC) for making digital marketing more convenient. SEO adds the soul to the mere body of content. But, what factors are essential for acing in the arcade of SEO?
Let us discuss ahead-
Keyword Search
Researching and hunting down the relevant keywords for your blog and using them frequently is the first and foremost step to reach the goal of producing optimised content. But, it is usually found that content writers use the keywords in a spammy manner and neglect the content relevance. Now, this shortcut might have worked for some time, but it certainly did not take much time for the google police to track them down. Such spammy content cannot hold the reader’s attention for long and eventually makes the reader leave the site without reading the entire piece. The strategic move is to never cramp up your content by using keywords with a higher frequency and without any relevance. The equilibrium should be well maintained between the content and SEO. Applying keywords strategically is an absolute must for efficient Search Engine Marketing, commonly known as SEM. The keywords must be closely associated with your blog’s niche, such that they can bring the traffic of interest to your page.
The cumbersome process of hunting down relevant keywords is made more accessible by using various keyword analysis tools such as Google’s Keyword Planner. AdWords is a famous feature provided by Google, producing statistical databases for various industries such as technology, finance, education, and many more. So, the very next time you sit down to write something intriguing, do not forget to implant target keywords in a non-spammy way.
Quality is the deal maker
Consistency and high-quality content deliver impeccable results in the form of increased audience and brand presence. Fresh, trending and out-of-the-box content will undoubtedly help your content get indexed faster and fetch the top ranks compared to other low-quality and redundant content. The content shall hold power to lure a myriad of customers and influence them simultaneously. This is one of the integral factors that help Google gauge your content’s relevance by updating the search engine ranks. Thus, your content will be widely accepted and appreciated when you maintain the quality and consistency of your content.
Attract the traffic
As previously mentioned, internal links and backlinks decide traffic generation. Traffic generation increases many folds when your blog receives a backlink from another well-ranked page from the same niche of yours. Websites with higher domain authority, such as .edu and .org, can bring a substantial positive impact to your blog. But, receiving a backlink is not a piece of cake. Your content needs to be highly optimised and highly ranked among the SERP ranks. Thus, stellar content is the way to make you the ultimate content king.
How to Make a Successful Career in Content Writing Today?
Following your hobby and turning it into an income source requires an investment of time and curiosity to learn ahead. All you need is a mild push which will help you to dive into the realm of content writing completely. Well, you will find a plethora of tips and tricks to make a successful career as a content writer, but the following mentioned are an absolute must-
Project 30: Build your writing style
Try experimenting with your writing tone and style by taking up this challenge. Project 30 can help you build your writing consistency and improve your style, provided that you write a few pages daily for thirty minutes. The content can be anything you feel like writing, be it a blog, a journal, or even framing an email. This exercise will build your confidence and give you an idea of the niche you are interested in working more upon.
Read to lead the way
Creativity is an elixir that sweetens every time you try to enhance it. The writing process is incomplete if you cannot expand your literary knowledge by reading. To be exposed to various perspectives, creative ideas, and vocabulary, you need to delve into the world of books. Extensive reading will help in building your knowledge and a positive mindset. Creativity flows out of your mind’s open gates, which need to be coupled with a myriad of innovative ideas. If you want to build your consistency in reading, try building the habit by reading ten pages of your favourite book every night before hitting the bed. It is not a compulsion to start by only reading a book, and you can always start by reading various articles or newsletters online.
Build your Portfolio
A portfolio will help you showcase your credibility to the companies out there. Most people find building a portfolio challenging as it is time-consuming and requires terrific convincing skills. But, it is a confusing task for a rookie in the content industry. Here is a trick that will help you build your portfolio as a beginner. Pick up your preferred niche and start using your creativity to create content ideas for industries belonging to the selected niche. These ideas will act as a testimony to your creative and innovative thinking abilities.
Be pitch-ready
Pitching yourself for your desired job role is where many fail miserably. One either butter too much or puts an off-tone while setting the pitch. The art of creating a perfect pitch requires you to be simple, concise, and articulate about selling yourself. There are various elements of a perfect pitch, which are-
- A quirky and precise subject line
- Address your recipient by their name
- Never forget to provide references for their work and hiring details
- Mention why you should be the one
- Add your portfolio
- Attach your blog’s links and various platforms
- Advertise your social media presence
- Don’t forget to add your email signature
Set up your LinkedIn profile today
According to the latest surveys, LinkedIn is found to be 227% more effective at lead generation than Facebook or Twitter. The social media platform is the hub of providing opportunities and various job offers. Setting up your professional account will enable you to connect with HRs of various companies and apply for desirable job offers. Make sure that you maintain an acutely formal tone while posting on LinkedIn. You should utilise the platform for showcasing your skill set by using an optimised level of keywords. Going overboard with keywords on such a professional platform will make you sound unprofessional.
Become a part of the content community
As they say, “Like minds think alike”. Being a part of an interactive content community across various social media platforms such as LinkedIn and Facebook will allow you to establish connections and look for potential collaborations. Many communities offer freelance opportunities too, which are worth exploring. Freelance community platforms such as Upwork will give you various opportunities to freelance as well as build a healthy writing community.
Why do you need to go for professional content writing services today?
It certainly is no joke and definitely not a piece of cake for enterprise owners to create content consistently. Business pressure and hectic meetings cut the time for performing intensive research plus frame blogs for enterprise owners. This is where the need for professional content writers plays a significant role. Professional content writers are well versed in creating well-informed content within a specific time frame. Their stellar vocabulary and firm hold on comprehension make it a convenient task for framing good quality content. The significant advantage of hiring professional content writers is that they use the latest SEO tools and work according to the latest Google algorithm in order to optimise your web content. Framing meta tags, optimising images, and researching keywords is highly time-consuming. Learning SEO techniques and then applying them to frame the content might be cumbersome. Web content writing services charge a minimal amount of fees for providing high-quality service to the customers. They do so by using the best SEO practices. These practises include techniques like keyword research, image optimisation, and meta tags optimisation. Professional writers are proficient in backlinking your content relevantly in order to increase your content’s credibility. Moreover, appointing professional content writing services to frame organically high ranking content is a much cheaper option than paying per click for your content. Two significant advantages of appointing such services are-
Fetches your target audience
When you start updating your website with the latest and most informative content consistently, you will strengthen relationships with your audience. There is an immense need for good quality content as people make millions of google searches every second in the hunt for the same. Thus, your blogs will act as a living testament to your credibility and fetch more audience for your website. This will also fetch you loyalty points and ultimately create a loyal audience base for your brand.
New social media strategies
Formulating an effective social media campaign for creating your business’ presence is a daunting task as it requires more creative and consistent inputs. Framing such well-written, informative, and compelling content can be proficiently done by professional content writers at a minimal charge. This will help you pave the road to more likes, shares, and comments on your page.
The real question is how to filter out the best web content writing services in India. Don’t worry! We have made this easy for you too.
Top verified content writing services in 2022
Write Right:
Write Right is a 360-degree solution for providing content writing services that has bagged the first spot nationally due to its consistency, punctuality and most importantly, efficiency in delivering premium quality content. They have a long-standing reputation of satisfying many clients at affordable rates across their tenure of six years and continuing. The company is globally recognised by a few of the best critics out there, such as Good firms, Clutch, Glassdoor, and TrustPilot. The founder of the multi-faceted enterprise is Mr Bhavik Sarkhedi, who is renowned as the only Indian to make it to the list of the World’s best content writers. The content services provided by the enterprise are-
- Creative Copywriting
- Ghost Writing
- Professional Blog Writing
- Social Media Writing
- Website Content Writing
- SOP writing
- Academic Writing
- E-Commerce Writing
- Product Description and Review Rating
Clutch ratings- 4.8 out of 5
Email address- contact@write-right.in
Taletel:
Taletel is one of the successful subsidiaries of Write Right, flourishing under the abled management of Mr Bhavik Sarkhedi. The enterprise is renowned for providing highly professional content writers who seamlessly communicate and deliver A-grade content. The content writing service is recognised by a plethora of significant critics, one of them being Clutch. The enterprise is a living testament for delivering efficiency, punctuality, and top-notch content at a highly convenient rate. A few of the services provided by the enterprise are-
- Article Writing
- Blog Writing
- Business Proposal Writing
- Creative Content Writing
- Copywriting
- E-Commerce Writing
- Web Content Writing
- Social Media Writing
- SOP Writing
- Resume Writing
Clutch ratings- 4.8 out of 5
Contact details- contact@taletel.com
Office Address- E53 Laxmin Nagar society, Takudi Para, Jetpur 360370
Copify:
Copify is a UK based web content writing service whose sole mantra is to provide the best copywriters for making the lives of their clients easier. The global enterprise has a robust reputation for providing exceptional service to various gigantic brands like eBay, Amazon, Deloitte, and many more. They guarantee to provide high-quality content within the given period and have a record of bagging positive testimonials for their work. Following are a few of the services provided by the enterprise-
- Website Content
- Blogging
- Ecommerce Content
- Article Writing
- Press Release Writing
- Email Writing Service
- SEO Copywriting
Contact details- +44 1524 548771
Office Address- InfoLab21, South Dr, Bailrigg, Lancaster LA1 4WA, United Kingdom
Estorytellers:
Estorytellers is another exceptionally operating subsidiary of Write Right. The fact that the enterprise is a subsidiary of Write Right ensures professionalism and the quality of work delivered. The mantra of the content writing agency is to cater for the clients with storytelling personalised with original content. The enterprise is renowned in the market for providing top-notch service and having a 24 hours active customer support. The cost-effective feature of ensuring a hundred per cent of plagiarism-free content makes the company a personal favourite among customers.
A few of the services provided are enlisted-
- Creative Copywriting
- Ghost Writing
- Professional Blog Writing
- Social Media Writing
- Website Content Writing
- SOP writing
- Academic Writing
- E-Commerce Writing
- Product Description and Review Rating
Clutch ratings- 4.8 out of 5
Contact details- contact@estorytellers.com
Solvid:
Solvid is another web content writing service headquartered in the United Kingdom. The enterprise is known for providing many services demanded by its clients. It has been featured in Entrepreneur, VentureBeat, Techradar, TNW, and Yahoo for its excellence in delivering high-quality content and high satisfaction rates. A few of the enterprise’s clients are Finteza, Roobee, PureChimp, and Lakeland. The four pillars that strengthen the company’s principles are Transparency, ROI, Flexibility, and Support. Some of the services provided by their company are-
- SEO
- Website Design
- Website SEO Audit
- Content Writing
- Copywriting
Contact details- hello@solvid.co.uk
Phone: 020 7792 337
Office Address- Suite 6, 11 Palace Court, London, W2 4LP, United Kingdom
Kalam Kagaz:
Kalam Kagaz is one of the multi-subsidiaries of Writer Right, renowned for providing a spectrum of content services to a broad base of clients. The enterprise has experience catering to the content demands of students, freshers, professionals, experienced and senior-level executives. Originating in Ahmedabad, the enterprise has a long-standing reputation for charging affordable rates for delivering superior content services. Their professional content writers are very professional and are proficient in creating a positive environment for their clients. Following are a few of the services provided by the enterprise-
- SOP Writing
- Resume Writing
- LinkedIn Profile
- Cover Letter Writing
- LOR Writing
Contact details- contact@kalamkagaz.com
FATJOE:
FATJOE has been ranked commendable in the UK for delivering excellence along with punctuality to more than hundreds of clients. They are eminently known for providing a 100% money-back guarantee if the client is not pleased with the service. They have a passionate team of professional content writers who efficiently deliver work within the set time frame. The company has been featured in SMX, Matthew Woodward, Smart Insights, brightonSEO, MOZ, and PUBCON. Some of the services provided by the company are-
- Blog Writing
- Website Copywriting
- Press Release Writing
- Article Writing
- Keyword Research
Contact details- support@fatjoe.com
Phone- +61 28311 1549
Office address- Park Plaza, Point South
Staffordshire, WS12 2DB
United Kingdom
Bloggism:
Bloggism is another subsidiary of Write Right, which aims at providing genuine, transparent, and original content services to a myriad of clients. The agency provides a meticulous team of economic and highly qualified content writers specialising in delivering premium quality at an affordable hourly and fixed rate. They continue to provide content services to various startups, businesses, and enterprises to make digital marketing a cakewalk for them. Here are some of the services they provide globally-
- Article Writing
- Blog Writing
- Business Proposals
- Case Study
- Email Writing
- Ghostwriting
- Newsletter Writing
- Press Release Writing
- Web Content Writing
- Essay Writing
- SEO Writing
Contact details- contact@bloggism.agency
Office address- Ahmedabad, Gujarat, India
Scripted:
Scripted has a brilliant record of serving more than fifty thousand clients with high-quality content delivered timely at reasonable rates. They have an extensive network of professional content writers whose expertise easily matches the clients’ needs. They have a record of providing a 100% satisfaction guarantee to every customer. A few of their clients are Adobe, Adidas, LinkedIn, and IBM.
Here are some of the content services-
- Newsletters
- Transcriptions
- Social Media posts
- Video scripts
- Web Pages
- Product Descriptions
Contact details- 1 (886) 501-3116
Verblio:
Verblio has a long-standing reputation of being recommended by various digital agencies and businesses for their excellent service quality and professional behaviour. The company has served excellently to Wild West, CarHopper, Growth Squad, Rankings.io, and many more. They provide a team of highly creative and efficient professional content writers who are reputed for personalising content and timely delivery. Here are some of the services provided by the company-
- Case Studies
- Testimonials
- Blogs
- Press Releases
- Newsletters
- Website Content
- Ebooks
Contact details- 1700 Lincoln St.
17th Floor
Denver, CO 80203
CrowdContent:
CrowdContent is a globally-based content writing agency that aims at providing good quality content services to a myriad of customers. Their motto is to make content creation simple, and they have been living up to the same for years now. They provide various features, such as easy to use, fast turnaround, and high-quality content. They have successfully delivered services to more than six thousand clients. Some of them are RetailMeNot, 3M, and WordPress.
Some of the services provided by the enterprise are-
- Article Writing
- Blog Posts
- Copywriting
- Ghostwriting
- Website Content
- White Papers
- SEO Content
Contact details- 1-888-983-3103
Constant Content:
Constant Content has a record of tailoring every content according to the client’s demands by connecting them with the most suitable professional content writers. Last but not the least, this content writing agency has proficiently served customers from different horizons. They are known for matching the unique business needs of clients and delivering a satisfactory service at reasonable rates. Some of the clients they have served are Kindful, PMX, College Life, and many more.
Following are a few of the services provided by them-
- Article Writing
- Blog Posts
- Copywriting
- Ghostwriting
- Website Content
- SEO Content
Office address- Box 2201,
Sidney, B.C. V8L 3S8
Canada
To Conclude
Now that you are well versed with the basics of content writing and the best content writing services to go for, we are sure you will make your way through. But remember, the actual hack to finding the best web content service is to perform intensive research.
